Ebrar Karakurt Akademi

Client: Nike
Project Type: Custom Typeface & Brand Identity
Creative Direction: Anthony Smith & Paul Kennedy

Sector: Entertainment

Ebrar Karakurt Akademi is a youth-focused volleyball initiative launched as part of Nike’s Passback program. A social impact platform committed to making sport more accessible and inclusive. Centered around empowerment and opportunity, the academy creates space for young athletes to grow, connect, and move with purpose.

The visual identity embraces energy, movement, and inclusivity, drawing inspiration from Ebrar’s bold personality and Nike’s mission to uplift the next generation through sport. A custom sans-serif type family was developed to support the brand across all applications, featuring six weights—Light, Regular, Medium, SemiBold, Bold, and Extra Bold—to ensure versatility and consistency across both digital and physical formats.

With its contemporary rhythm and expressive forms, the type system gives visual voice to the academy’s dynamic, youth-driven spirit.