HOPE Alkazar

Client: Nike
Project Type: Custom Typeface & Brand Identity
Direction: In collaboration with Yasmine Tse, Morgan Ruby & Daniel Whiteneck

Sector: Arts & Culture, Entertainment

HOPE Alkazar is a social impact platform initiated by Nike, located in the heart of Istanbul and bridging two continents. Asia and Europe. Positioned as “The Stage of the Movement,” it brings together sports, culture, and art to foster inclusive and purposeful change. In collaboration with the creative team, I developed a custom sans-serif type family tailored specifically to the spirit of the platform.

The result is a 10-style typographic system designed to reflect HOPE Alkazar’s dynamic and human-centered identity. The typeface family includes five weights ranging from Light to Bold, accompanied by a Condensed variant in matching weights. Allowing versatility across both digital and physical touchpoints. Every letterform was shaped with balance, rhythm, and social optimism in mind, echoing the project's commitment to diversity, sustainability, and collective progress.

This bespoke typeface not only strengthens the brand’s visual language but also supports its mission to inspire movement. In every sense of the word.