Natural and simple.

Premier was inspired by the grotesque style of the late 1800s. It is the reflection of his works in the process from Berthold's Akzidenz Grotesk to Miedinger's Helvetica. The stylized strokes in some letters are the features that modernize the texture of the past. In general, it was desired to create a simple and neutral infrastructure. Dieter Rams, the designer of the simple but functional products that make up the ideology, has been inspiring.