Migros Yemek

Client: Migros Yemek
Project Type: Custom Typeface
Direction: Tribal Worldwide İstanbul

Sector: Food & Drink

Migros Yemek is a food delivery platform developed by Migros, one of Turkey’s largest and most trusted retail brands. As the platform expanded across mobile and digital interfaces, the need for a distinctive and reliable typeface became clear. One that could reflect the brand’s warmth, clarity, and efficiency.

Designed in 2025 by Fatih Hardal for Typografische, in collaboration with the creative team at Tribal Worldwide Istanbul, this custom typeface was developed to support Migros Yemek’s entire digital ecosystem. From restaurant listings and campaign headlines to UI components and in-app notifications, the typeface ensures visual consistency and optimal legibility on every screen.

The family includes six weights with matching italics. It was engineered specifically for mobile interfaces, small-scale typographic elements, and high-resolution displays. Rounded terminals and open counters contribute to a friendly and contemporary tone, while its geometry is anchored in a rational grid system.

This typeface reflects Migros Yemek’s commitment to simple, accessible, and user-focused communication. Designed to feel fresh and familiar. Built to deliver.