Swiss Design is not just a style—it is a system. The grid brings order, rhythm, and clarity, allowing content to speak without decoration.

Helvetica was never meant to be expressive. It was designed to disappear, to let the message shine through without distraction or flair.

The Bauhaus movement blurred the line between craft and industry. Function dictated form, and typography became architecture on paper.

Armin Hofmann approached design as visual reduction. Through contrast, scale, and precise alignment, he created posters that breathed.

Typography is not just how words look, but how they behave. In Swiss Design, a well-set sentence carries the same weight as a logo.

Sans serif typefaces are not cold—they’re honest. Their geometry and neutrality allow information to lead, not personality.